Want them to read each and every single word? Don’t write “and every single”?

polysyllables

Did you start skimming that headline? About the time we began adding unnecessary syllables? Who can blame you?

“And every single.” That’s five syllables of your reading life you’ll never get back.

As writers (and we’re all writers), we should listen to ad legend Ed McCabe: “Monosyllables work best.”

That’s not unequivocally or verifiably true.

It’s just true.