Sit back, take a sip of your traditional cappuccino with honey and two shots of soy milk then indulge us in this telling of the Page 17 story. Boy walks into sophomore English class. Boy gets thin paperback textbook. Boy can’t stop rereading advice on page 17: “Omit needless words.” Boy grows up, writes ad copy and leads creative departments before deciding to venture off on his own. You enter the story here. You’re looking for wow-worthy ideas and crisp copy. You get it. You need editing and proofing help. You get it. You could use a personal writing coach who tailors a 12-week mentorship to your specific challenges. You guessed it: you get it. You’re delighted. We’re happy. Boy’s high school English teacher is downright giddy.