Some readers want every sentence to be the shortest distance from feature to benefit.
We can do that.
Others prefer a more scenic route. They want a little poetry in the prepositions, a jazz ensemble of unanticipated nouns and verbs, a heaping helping of conversational charisma.
And we can do that, too.
Let’s work together to see if your readers want charismatic and catchy or clear and concise (or both).
Let’s do this.