Using numbers in headlines: we’ve all done it, we’ll all do it again and we should all ask ourselves three questions (I know, I know) before we enumerate our next posts.
- Is this a gimmick for gimmick’s sake? Creating content should be about R-E-S-P-E-C-T for readers (see the Queen of Soul for details). Delight yours by insisting on gimmick-less content.
- Is each point simply restating the obvious? Readers don’t need us to bait-and-bore them into learning what they already know. Delight yours with new insights.
- Are we rewarding readers for their time and attention? When click-through becomes trick-through, everyone loses. Delight your readers by omitting needless words and including stylistic essentials.
A sucker may be born every minute, but so is an intelligent reader who wants to engage with a compelling story. Who would we rather have reading our content?